Our expertise covers the full spectrum of brand building
— from strategic definition to expressive execution.

We work closely with brands to uncover their core purpose, define what they truly stand for, and articulate how they appear, speak, and behave across every touchpoint.

Whether building a brand from the ground up or refining what already exists, we help bring clarity, consistency, and meaning to every layer of the brand experience.


We specialize in...

Brand eXperience Strategy
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Brand Equity Audit
Brand Mission
Brand Vision
Brand Core Value
Brand Essence
Brand Definition
Brand Manifesto
Brand Repositioning
Brand Portfolio
Brand Hierarchy
Brand Name
Brand Slogan
Brand Tagline
Brand Tone of Voice
Brand Communication Strategy


Brand eXperience Design
-
Design Principle
Brand Design Concept
Brand Design Identity
Brand Design Elements

MASTER CARD X HANA CARD NEW BRAND  
> Brand Identity, Brand Name


NICE GROUP / NICE PLUS  
> Brand Identity, Brand Tone of Voice, Brand Portfolio


KICA (한국정보인증)  
> Corporate Identity, Nomenclature System, Brand Portfolio


SONGWOL / SONGWOL TOWEL
> Corporate Identity, Nomenclature System, Corporate Slogan, Brand Portfolio


SHINYOUNG / AMID HOTEL
> Brand Identity, Brand Name


HANDSOME : H FASHION
> Brand Identity, Brand Name, Brand Communication Strategy


SK TELECOM / A DOT
>  Brand Identity, UX & UI Customer eXperience


TENCENT GAMES / HONOR OF KINGS (at PLUS X)
> Brand Identity, Nomenclature System, Brand Portfolio


UBER x SK TELECOM / UT (at PLUS X)
> Brand Identity, Brand Name, Brand Communication Strategy  


KONNY BY ERIN  / KONNY (at PLUS X)
> Brand Identity, Nomenclature System, Brand Slogan


CLEANLAB / CLEANLAB (at PLUS X)
> Brand Identity, Nomenclature System, Brand Portfolio


BALAAN / BALAAN (at PLUS X)
>  Brand Identity, Brand Slogan


IGIS  ASSET MANAGEMENT / PH 129 (at INFINITE)
> Brand Identity, Brand Name







HITE JINRO / TERRA (at INFINITE)
> Brand Identity, Brand Name